Jacob Rosenberg

I grew up in Northern California, where I loved Star Wars and skateboarding. At an early age, I started taking pictures and filming the world around me. I had a mentor who reinforced my passion and gave me an incredible opportunity to make some seminal skateboard videos with him in San Diego for his company, Plan B. Afterward, I attended Emerson College to study film and worked for Adobe Systems, helping to develop features and test Adobe Premiere. Around the same time, I began extensively documenting and photographing the Hieroglyphics Crew from Oakland. This relationship culminated in directing music videos for them and shooting their album art.

I balanced my passion for storytelling with my expertise in post-production, working as a workflow expert and consultant for Adobe Systems. My first feature documentary film, Waiting for Lightning, premiered at SXSW in 2012 and was released by Samuel Goldwyn Films. I made the film during my tenure as a partner at Bandito Brothers, where I built and ran their post facility while developing my directing career.

In 2016, I narrowed my focus exclusively to directing, leading global campaigns for Nike, NBA, MLB, Lexus, Mercedes, Ford, Infiniti, Gatorade, Sprite, Coca-Cola, Budweiser, Apple Music, Electronic Arts, and more. The joy in my work often comes from the people and the process; accessing my complete presence is essential to understand and feel what’s required to create resonant work. For me, it is always about making a connection, which is inevitably felt by the audience in the results. Happily married with two kids, I live in LA, but I still root for my Bay Area sports teams.

There is so much more to come.